NEW 3 SERIES HARDTOP CONVERTIBLE PRESS RELEASE
New retractable hardtop with power-operated three-piece steel
roof for safety and convenience
iDrive with Programmable Memory Keys
Elegant 328i Convertible comes with an Aluminum/Magnesium
3.0-liter inline six-cylinder engine featuring Valvetronic rated at 230hp &
200 lb-ft of torque
Powerful 335i Convertible features a twin-turbocharged 3.0-liter
inline six-cylinder engine with 300 hp / 300 lb-ft of torque and Direct
Luxurious and roomy interior with seating for four and enhanced
Woodcliff Lake, NJ - October 24th, 2006 The fourth
generation of BMW's 3 Series four-seat convertible makes its world debut at
the North American International Auto Show (NAIAS) in Detroit on January 7th,
2007. A new dimension in the world of motoring comes with the introduction
of a retractable
for the first time in a BMW. Made of lightweight steel, the
three-piece roof opens in just 22 seconds and folds smoothly into the rear
compartment of BMW's newest convertible. The new roof
structure ensures a lower level of noise even at high speeds while the
ultra-stiff platform provides extreme torsional strength for rigidity and
incredible handling inherent to all BMWs.
new BMW 3 Series Convertible retains all the elegance and unique style that
is characteristic of the 3 Series with the top either open or closed. The
long and sleek hood, low shoulder line and the broad-shouldered rear end
make the new BMW 3 Series Convertible unmistakable from any angle. And with
the new retracting hardtop, it offers performance, comfort, safety, and
value unique in its segment.
or closed - unmistakable at all times
new BMW 3 Series Convertible is characterized by well-balanced proportions
with either the roof open or closed. It boasts an unmistakable silhouette
that is readily recognizable thanks to its retractable hardtop. With the
three roof elements folding conveniently into the luggage compartment, the
new model continues the low
so typical of a BMW 3 Series Convertible.
the new Convertible, the functional benefits of the hardtop are clear. The
only way BMW engineers could exceed the proven qualities of the BMW soft top
in terms of resistance to tough winter weather and superior noise control
was to switch over to a steel plate structure. The closed roof, with its
large windows and fully lined underside, offers the occupants optimum
visibility as well as a bright and premium ambience.
Compared to the previous generation 3 Series Convertible, the rear
side windows are now 30 percent larger and visibility to the rear has been
improved by a significant 38 percent.
the top closed, the low roofline makes the shoulder line of the car the
dominating feature from the side, again retaining the impression of sporting
elegance at all times. Since there is no conventional "B " pillar, the
feeling of open-air driving can still be achieved with just the side windows
rolled down. Approaching the C-pillar, the "Hofmeister kink ", a traditional
feature of BMW design, can be clearly seen.
rear window is fixed glass with an electric rear defroster for safety and
3 Series Convertible's navigation and radio antennas are integrated within
the car. Therefore, conventional rod-type aerials are not visible and do not
detract from the clean lines of the bodywork. Radio reception with
roof open is ensured by aerials in the side panels, while aerials in the
rear window are automatically activated as soon as the roof is closed.
Vehicles equipped with SIRIUS satellite radio are equipped with a separate
antenna mounted on the rear decklid.
Maximum comfort and uncompromising function are the key
features of the new roof with its incredible electrohydraulic mechanism. The
three-piece steel roof opens automatically in a flowing motion as each lid
element rests above the other for a compact package. The rear lid of
the Convertible opens rearward and once the roof has been completely opened
or closed and the hardtop is locked, the driver is able to open the trunklid
in the usual way. The roof opens in just 22 seconds and
closes in 23 seconds. The rear lid also comes with a soft-close feature that
draws the lid down gently and automatically.
To ensure optimum use of the car's storage capacities in
every situation, the roof and luggage compartments are separated from one
another by a variable partition swivelling conveniently when the roof is
closed in order to provide maximum luggage capacity. Another convenient
feature is that the roof can open by remote control
when equipped with Comfort
Access. Like the roof control switch within the
interior, the remote control button must be kept pressed down for safety
during the entire opening process as movement of the roof elements will be
interrupted whenever the button is released.
A truly individual character within the BMW 3 Series
Following the Sedan, Sport Wagon and Coupe, the new 3
Series Convertible is the fourth variant of the highly successful BMW 3
Series line-up. Despite the familial resemblance borne out in many
design features typical of the brand, the new Convertible is truly unique.
Looking at the front end of the car, all similarities to the BMW 3 Series
Coupe are only from the A-pillar forward. The sporting
style of the new Convertible starts at the contours of the long and low hood
as well as the special design of the front air dam and headlights. The
distinctive BMW kidney grilles stand out more upright than the surrounding
areas and surfaces.
The new Convertible comes standard with Xenon Adaptive
headlights with BMW's unique corona ring lights serving as daytime running
lamps, providing efficient daytime illumination. Indeed, these striking
light rings make the Convertible easy to recognize and identify as a BMW at
very first sight even at dusk.
Elegance and sleek dynamics
The side view of the car is dominated by the horizontal
shoulder line which gives the new 3 Series Convertible particular style and
elegance. The large wheel arches add sporting and dynamic flair from every
angle. The sleek and dynamic look of the new 3 Series Convertible is further
accentuated by the contour line that runs level with the door handles. A
sill-line at the lower edge of the doors continues all the way into the air
dams at the front and rear.
This interaction of the car's lines and
carefully-modelled surfaces provides a striking three-dimensional effect
guiding not only more light, but also the eye of the beholder to the area
around the car's rear axle. This effect is indeed intentional, with the
optical impression created in this way reflecting the actual driving
experience as the new 3 Series Convertible, like all BMWs, features rear
wheel drive for outstanding performance on the road.
The rear view of the car is equally sporting and elegant:
particularly with the roof down, the new BMW 3 Series Convertible also looks
low and wide from behind. And while the contour line ends in the rear light
clusters at each side, the shoulder line extends around the entire rear
section. The rear tail lamp assemblies are split into two sections and
extend all the way into the lid of the luggage compartment. Horizontal LED
light rods ensure a striking look at night, while the third brake light is
integrated into the
aerodynamically-designed spoiler edge on the decklid.
Flowing lines for true style within the interior
the exterior, the interior of the new 3 Series Convertible features sleek
and flowing lines, powerful and tense surfaces and a highly attractive
combination of convex and concave design elements. The controls for air
conditioning, the audio and navigation systems are within optimum visibility
and within easy reach for the front passenger. Several controls and switches
including the door handles and gearshift lever are finished in a
sophisticated Pearl Gray metal to ensure a premium tactile feeling with
side panels display a smooth and sweeping design flow that extends from the
dashboard all the way to the backrests on the two rear seats. The
console also extends all the way to the rear, serving as a storage
compartment between the rear seats. Ambience lighting, mounted on the door
and rear side panels, projects a warm and indirect light effect.
New engines for a perfect combination of muscle and
Two versions will be available in the US. The powerful
335i Convertible features BMW's newest inline six-cylinder engine with twin
turbochargers and an intercooler for 300 incredibly flexible horsepower,
thanks to high precision direct fuel injection with piezo
injectors. The 328i Convertible features a 230-hp 3.0-liter inline
six-cylinder engine with Valvetronic technology
and aluminum/magnesium construction.
The more sporting
version of the new 3 Series Convertible, the 335i, is powered by the world's
first inline six-cylinder with Twin Turbo and High Precision Direct
Injection technology and an all-aluminum crankcase. Rated at 300 hp at 5,800
rpm and 300 lb-ft of torque at 1,400 - 5,000 rpm, this 3.0-liter engine
offers cutting-edge performance thanks to the theories behind BMW's
Efficient Dynamics. Using high-tech materials allows the engine to be a
lightweight performer, which helps BMW achieve near 50/50 weight
distribution on this and all of its vehicles. Low
inertia turbocharger internals and high precision direct fuel injection
makes turbo lag nearly non-existent as peak torque starts at a mere 1,400
rpm. High precision direct injection is also ideal for lean burn operation.
In the lean burn mode, various intercepting layers of the fuel and air form
chamber. The fuel/air mixture is therefore particularly rich and ignitable
only in the direct vicinity of the spark plug and once ignited, the flame
travels to the leaner layers further from
the spark plug for a clean, smooth and consistent combustion process.
Redline is still an impressive 7,000 rpm and compression ratio is 10.2:1. Typical
of a BMW engine are incredible smoothness, fast-revving response and refined
power at all engine speeds.
BMW 335i Convertible accelerates to 60 mph in just 5.5 seconds for the
six-speed manual, and in 5.7 seconds for the six-speed
automatic transmission. Top speed is electronically-controlled to 130 mph
and on vehicles equipped with the Sport Package, top speed is governed at
The 328i Convertible is equipped with a the 3.0-liter
inline six-cylinder engine that delivers 230 smooth horsepower at a peak of
6,500rpm and 200 lb-ft of torque at 2,750 rpm. Featuring BMW's innovative
Valvetronic engine system, which eliminates the
conventional throttle body for throttle control, efficiency and power are
available over a broader range for silky-smooth operation. The magnesium/aluminum
block is a perfect example of BMW Efficient Dynamics where lightweight
technology is at work, making the 328i unique against its competition. The
electric engine coolant pump also demonstrates one of the many examples
where efficiency can be felt at the accelerator pedal. Speaking of which,
acceleration from 0 to 60 mph comes in a spirited 6.7 seconds for the
six-speed manual and in 7.2 seconds for vehicles with the Steptronic
six-speed automatic transmission. Like the 335i, the 328i is limited to 130
mph or 150 mph if equipped with the Sport Package.
New automatic transmission with optional shift paddles
A thoroughly enhanced six-speed automatic transmission is
available as an option on both models to meet the greatest demands for
comfort and performance. A quicker and more responsive hydraulic
control system, together with an innovative new torque converter and
significantly enhanced control software ensure reaction times that are 40%
faster than conventional automatic transmissions. In addition, gear change
timing has been almost halved. The torque converter
clutch connects the engine more directly to enhance performance, response
and fuel economy.
Should the driver wish to control the sporting character of the transmission
directly, the optional paddles on the steering wheel provide direct
selection of the gear when in manual mode. Because the
gearshift paddles can be activated directly at any time, even if the gear
selector lever is in Drive, this manual gearshift function always provides
extremely spontaneous performance. Shift paddles are an available option
when ordered with automatic transmission and Sport Package.
Innovative suspension technology for maximum precision
With power being transmitted to the rear wheels, the
rack-and-pinion steering remains free of drive forces. Optional Active
Steering varies steering ratio as a function of road speed for higher
steering ratio at the same steering wheel angle at low speeds than at high
speeds. This enables the driver to control the car even more smoothly and
with minimal effort, while remaining precisely on course at high speeds in
the interest of maximum safety.
Featuring a double-pivot McPherson strut-type aluminum suspension in front
and a five-link independent rear suspension, the new BMW 3 Series
Convertible boasts the most advanced underpinnings in its class. Further
advantages are the low center of gravity, well-balanced axle load and
special damper set-up helping to give this outstanding new convertible its
impressive dynamic driving qualities.
The standard 17-inch alloy wheels run on 225/45R17 tires
with runflat technology. Even with a complete loss of pressure in one tire,
the vehicle can continue to be driven for up to 150 miles at 50 miles per
hour to get to the nearest service station. BMW's new Tire Pressure Monitor
watches the pressures in each tire and will warn the driver as soon as the
pressure drops more than 25 percent below the optimum level.
with enhanced functions for extra safety and dynamics.
highly effective brake system is further enhanced and upgraded by BMW's
Dynamic Stability Control with its many innovative new functions. This
latest generation of DSC technology controls brake functions and vehicle
stability on slippery roads by applying individual wheel brakes and reducing
engine output. Other features of this system include:
Brake Drying- By lightly applying the pads in wet weather
conditions, optimum stopping power can also be experienced in the wet.
Brake Standby - Preloads the brake pads to enhance brake
response whenever necessary, especially when you've suddenly lifted off the
Brake Fade Compensation maximizes brake pressure whenever
necessary in the interest of particular stopping power. The result is even
foot pedal pressure no matter how hot the brakes get.
Cornering Brake Control counteracts unwanted oversteer when
applying the brakes lightly in a bend and in conjunction with Active
Steering, DSC can countersteer appropriately to maintain additional
stability at all times.
Start Off Assistant - Holds the vehicle when stopped on an
uphill to prevent you from rolling back when releasing the brake pedal. It
will hold for three seconds.
Dynamic Stability Control ensures optimum traction on loose
surfaces, while Dynamic Traction Control can be selected to raise the
threshold before it applies the brakes. It promotes a
sportier style of driving, allowing light wheel slip
on the drive wheels. DSC may be deactivated completely when appropriate.
Light and torsionally stiff:
The intelligent combination of innovative and proven
materials, as well as modern production technology, helps to give the new
BMW 3 Series Convertible a particularly light but at the same time very
stable body. Indeed, BMW's body development specialists have achieved
the highest level of
ever seen in a BMW Convertible.
weight of the new BMW 3 Series Convertible is approximately 400 lb above
that of the BMW 3 Series Coupe. This extra weight results from the
installation of additional support members in the floor and the electric
motors and hydraulic elements required for the retractable hardtop.
The innovative plastic side front fenders weigh 50
percent less than conventional steel panels. And unlike conventional
plastic, the new side panels are made of a special synthetic material and no
longer have to be painted separately. Instead, they go through the regular
painting process together with the complete body-in-white.
Deformation areas at the front of the car, together with other features,
serve to provide maximum occupant protection in a frontal collision. The
bulkhead support is made of innovative, high-strength steel with
longitudinal profile bars and reinforcements. In addition, the extra-strong
luggage compartment floor and rear and side panels minimize the consequences
of a collision from behind.
In a side impact, forces acting on the car are diverted
to the opposite side through the reinforced floor pan.
The side sills are made of steel profiles that vary in geometry for greater
resistance to bending. Interacting with the doors, the seats and the
instrument panel, these specially-made components ensure maximum stability
between the A-pillars.
The carefully conceived arrangement and dimensions of the
car's load-bearing structures, crash boxes and deformation zones help to
keep impact energy away from the passengers. Restraint and support systems
are tailored to one another and controlled by one unit to ensure proper
protection for each occupant. The front
and side airbags, belt latch
tensioners and belt
force limiters are activated by the car's
sensor-controlled safety electronics based on the type and severity of the
The side airbags are integrated into the seat backrests
and inflate in the event of a side-impact collision over a large area
extending from the bottom of the backrest all the way to the upper edge of
the headrest to provide effective upper body and head protection regardless
of seating position.
Extra safety in the event of a rollover is ensured by the
windshield frame that serves as a rollover safety bar. Rollover sensors that
permanently monitoring all vertical and horizontal movements of the car can
activate rollbars positioned behind the rear headrests. The belt latch
tensioners on the front seats as well as the side airbags
are activated within fractions of a second.
Four seats, lots of space, extra freedom: the interior.
The new BMW 3 Series Convertible offers open-air driving
pleasure for four. The front seats come with integrated belt systems and the
center console extends all the way to the rear, splitting
the rear into two single seats for extra comfort by offering generous
headroom thanks to their low seating position.
the previous model, shoulder room at the rear is increased by 3.15 inches
and elbow room grows 4.72 inches. Access to the two seats
at the rear is facilitated by both the seat release lever fitted at the top
of the seat backrest and the 2x-speed fore-aft power adjustment switch.
Measuring 12.25 cubic feet, luggage capacity is still
very generous. And even with the roof down, the remaining capacity of 7.35
cubic feet provides ample space for taking along additional necessities. And
by folding the rear seat backrest down, one can conveniently load bulky
objects on the flat area behind the rear seats, without the risk of harming
A unique feature for this kind of convertible is the
optional opening between the rear seat area and luggage compartment that
measures 15.75 inches and connects the luggage compartment with the rear
passenger area, thus making the new 3 Series Convertible ideal for the
driver and passenger travelling long distances and for many transport
requirements in everyday use. This option includes a ski/transport bag that
is easily and conveniently set up within seconds (and can be removed just as
Even more intuitive: iDrive
with Programmable Memory Keys
The new BMW 3 Series Convertible features BMW's
trendsetting iDrive system to control the
Navigation, Climate, Entertainment, and Communication functions. The new
monitor automatically adjusts to ambient light conditions and is positioned
in a perfect ergonomic arrangement in the instrument panel.
the 3 Series Convertible are eight Programmable Memory Keys on the dashboard
that serve to simplify operation and control. Two of the
eight keys allow quick access to AM or FM radio stations and control the
music source. The remaining six can be programmed for favorite
items such as navigation destinations, radio stations or even telephone
numbers. The keys are touch-sensitive: each respective function is clearly
presented on the iDrive display as soon as the driver places his or her
finger on the button.
Unique and premium equipment.
Offering a wide range of safety and comfort features, the
new BMW 3 Series Convertible makes every trip an experience in pleasure. To
supplement the wide range of standard equipment, the new BMW 3 Series
Convertible is available with a wide choice of high-tech audio, navigation,
Bluetooth and telematic functions.
management and control of the automatic air conditioning, for example,
serves to enhance the high standard of comfort in the Convertible. Automatic
programs for ventilating the car selected through iDrive are now being
supplemented by another mode: In addition to the three "Gentle ", "Medium "
and "Intense " stages, the driver is also able to activate a "Convertible "
mode whenever the roof is open. This reduces the influence of the interior
temperature sensor on the ventilation control. Instead, temperature control
and blower intensity are controlled as a function of the exterior
temperature and sun glare. A further function is
adaptation of the amount of air flowing into the car to its current speed on
the road, with Automatic Air Recirculation (AAR) being automatically
deactivated at a road speed of more than 50 mph. And when using the heater,
the distribution of air is optimized to provide the same consistent
temperature throughout the interior of the Convertible.
The new Convertible mode on the automatic air
conditioning is available only with the roof open. As soon as the retracting
hardtop folds back over the passenger compartment, the automatic air
conditioning will return to the program last chosen when the car was closed,
the Convertible mode then being automatically reactivated when the driver
opens the roof again.
Sun Reflective leather for cooler seating
Particularly appealing on the new 3 Series Convertible is
the special leather that was developed for the seating upholstery. Modified
color pigments serve to reflect the infra-red radiation
by the sun, very effectively preventing excessive temperatures on the seat
surfaces otherwise encountered in weather that would be perfect for open-air
To achieve this, BMW is the first carmaker in the world
to use Sun Reflective technology in its leather. Applying this process,
pigments are embedded in the material during production to reflect infra-red
radiation in sunlight in wavelengths of more than 720 Nanometres,
significantly reducing the usual heating effect on the surfaces. All other
qualities of the leather material remain unchanged.
Sun Reflective technology is used both on the seat
upholstery and on the
armrests to prevent body contact with excessively hot surfaces. This new
leather treatment is able to reduce surface temperatures on dark interior
colours by up to 68 degrees F, and also offers advantages on light-colored
upholstery, where the heating effect of sunshine is less severe.
An accessory wind deflector developed especially
for the new BMW 3 Series Convertible reduces air swirl within the interior
even at high speeds. This new wind deflector is fastened firmly in the rear
of the passenger compartment by supports in the side panels
and can be swivelled into position. Just one single
movement of your hand either on the driver's or passenger's side is
sufficient to securely fasten the deflector in position.
The BMW 3 Series Convertible—maintaining the tradition
BMW 3 Series Convertibles have been known for incredible
top-down driving experiences for 19 years running. The new BMW 3 Series
Convertible continues this tradition without any compromise. The very first
Convertible based on the BMW 3 Series debuted in 1987 and was the epitome of
dynamic performance and sporting elegance. As the first premium manufacturer
to launch an open four-seater in this segment, the
competition has now become most challenging and fierce, but the BMW 3 Series
Convertible remains unique to this very day.
Unlike many open four-seaters
in other classes, the first BMW 3 Series Convertible had a soft top that
moved down completely beneath a firm cover at the rear of the car, to
maintain its classic lines.
This beautiful style continued in 1994 with the second
generation 3 Series Convertible. Its larger wheel arches and A-pillars
slanted at a lower angle gave it an even more sporting and dynamic look.
The third rendition of the 3 Series Convertible entered
the market in 2000 and continued the trend towards dynamic appearances and
performance with its muscular surfaces and contours while retaining its
3 Series Convertibles quickly became classics during their lifetime. The
objective in developing each new model was to adopt the elementary qualities
so typical of a BMW 3 Series with modern, trendsetting
requirements. The new generation comes with an innovative roof concept that
not only retains, but further accentuates the original character of the 3