2009 Audi Q5 SUV
• The Audi Q5 builds on the foundation established by the Audi Q7, and
strengthens the brand’s presence in the SUV
• The Audi Q5 will be offered in the USA in March 2009 (2009 model
year) with a 3.2 V6 FSI direct injection engine,
quattro® all wheel drive, and a six speed Tiptronic transmission.
• The Audi Q5 will be the first Audi offering with Generation 3 MMI,
and navigation with real-time traffic information.
Competitive Advantage Summary
• Best-in-class city fuel economy of 18 mpg with 23 mpg highway
(amongst AWD traditional powertrain competitors).
• Best-in-class 4,400 pound towing capacity (most have 3,500 lbs or
• Longest wheelbase in its class.
• Audi drive select option (unique to segment) helps the driver
customize engine/throttle mapping, transmission shift
characteristics, steering, and suspension.
• 3-zone climate control standard (the only competitor in the segment
w/ rear zone climate control).
• Standard reclining / sliding rear seats.
• 40/60 split rear seats fold from levers located inside cargo area.
• Ski/snowboard pass-through within the split fold rear seats (unique
amongst German luxury competitors).
• Clamshell shape trunk opening allows low and wide rear cargo entry
point, and a very clean design execution for exterior
rear lighting area.
• Standard 12-way power front seats with leather seating surfaces
• Innovative ESP system recognizes when roof rail cross bars are in
place and adjusts accordingly.
• Electronic dipstick allows customers to check the oil from inside the
• 3G MMI shows latest evolution of 3D navigation.
• The Audi Q5 belongs to the IHG Small SUV segment, which is forecasted
to grow dramatically over the next few years
as new entrants arrive and customers replace their luxury sedans for
• Key competitors are the Acura RDX, BMW X3, Infiniti EX35, Land Rover
LR2 HSE, current generation Lexus RX350,
Mercedes Benz GLK350, and the upcoming Volvo XC60.
• Based on the current Audi A4 platform.
• Sporty proportions and muscular stance due to long wheelbase and wide
• Reduced front overhang adds to visual sportiness.
• Elimination of roof joint strip, which lends to a high visual quality
and minimized airflow noises.
• Typical Audi interior design is modern and sophisticated, with clear
attention to detail
• Standard 18” wheels (235/60 all-season tires), full body
monochromatic paint, LED taillights, and aluminum exterior trim.
• New modular chassis architecture with longer wheelbase and wider
• Blending four cars into one, Audi drive select adapts the dynamics of
the Audi Q5 to suit the driving experience you
desire. The system controls the adaptive suspension, the dynamic
steering, the transmission shift characteristics, and the
engine response. Four operating modes are available: Comfort,
Automatic, Dynamic, and Individual, which allows a
custom response profile.
• Consistent use of high-strength and ultra-high strength steel grades
for a highly rigid occupant cell with optimized
• Hood and tailgate made from aluminum for lower weight and reduced
opening and closing forces.
• Extensive aluminum suspension componentry to reduce unsprung weight
and enhance steering feel.
• Compact trapezoidal-link rear suspension which enables a low cargo
load floor and high luggage capacity.
• 3.2L V6 specifications:
o FSI direct injection
o Audi Valvelift System (AVS) variable intake valve
o 270hp @ 6500 rpm
o 243 lb-ft @3000 rpm
o Track: front – 63.7 inches / rear – 63.5 inches
o 0-60 mph in 6.7 seconds (USA estimated)
• quattro® AWD – latest generation with asymmetric rear-biased
torque split (40/60)
• Tiptronic fast-shifting six-speed automatic transmission
• Towing preparation standard; available through dealer
• All U.S. cars have towing preparation standard, which includes
trailer brake controller wiring for use with trailers over
• A trailer hitch receiver for the Audi Q5 is available through all
authorized Audi dealers with a total capacity of 4,400 lbs.
• Audi Q5 is best-in-class regarding towing capacity.
o Acura RDX = 1500 lbs
o BMW X3 = 3500 lbs
o Land Rover LR2 = 3500 lbs
o Lexus RX = 3500 lbs
o Mercedes GLK = 3500 lbs
o Infiniti EX = towing not recommended
o Volvo XC60 = n/a
Innovations and available features
• MMI operating logic standard (with central display screen)
• Audi side assist
• Dynamic ESP configuration (on road, off road, and roof cargo
• Power tailgate
• Audi Intelligent Key – stores service information in the key
• Audi advanced key keyless entry and starting
• Audi music interface – world renowned iPod connectivity
• Bluetooth hands-free telephone interface
• Mercury-free Audi xenon plus headlamps with LED daytime running
• LED tail lamps
• Audi parking system advanced with rearview camera
• Electromechanical parking brake
• HDD-based Navigation system with real-time traffic information
• Generation 3 MMI system
• Thermo heated/cooled cupholder
• Bang & Olufsen 505W 14-speaker sound system
(inches) LENGTH WIDTH HEIGHT WHEELBASE
AUDI Q5 182.2” 74.8” 65.2” 110.6”
BMW X3 179.9” 73.0” 66.0” 110.1”
INFINITI EX35 182.3” 71.0” 61.9” 110.2”
LAND ROVER LR2 177.1” 75.1” 68.5” 104.7”
LEXUS RX350 186.2” 72.6” 66.1” 106.9”
MERCEDES GLK 178.3” 72.4” 66.9” 108.5”
VOLVO XC60 182.2” 74.5” 67.4” 109.2”
Launch Timing and Pricing
• USA Audi Q5 goes on sale in March 2009 as a 2009 model year vehicle,
with pricing in line with its competitors. It will
be built in Ingolstadt, Germany.
The next generation MMI from Audi: top-level multimedia and
• Introducing a new generation of the market's best
• Even higher performance and easier operation
• First appearance stateside in the all-new Audi Q5
HERNDON, Va. January 28, 2009 – Audi is increasing its lead in
infotainment technology even further. A new generation
of the MMI, the supreme solution for multimedia, communication and
operation, has been announced. With a high-capacity
hard disk, a DVD drive and an automotive grade NVIDIA™ chip for
graphics processing, it is much more versatile and its
performance is higher than ever before. The new MMI's first appearance
will be in the all-new Audi Q5.
New joystick control- The basic operating principle has been retained,
but the innovative joystick makes it even more
convenient. This joystick is located on the central knob and can be
moved in eight directions within the navigation map
screen – with high precision and the sense of quality that the Audi
driver expects. For example, now you can easily
navigate to a location on the screen and just point and click for
New Display- For the new MMI, Audi has provided a large TFT display
measuring seven inches from corner to corner. It is
located in an ergonomically favorable position high up on the center
With the very high resolution of 800 x 480 pixels and LED backlighting,
this monitor supplies an exceptionally sharp image
with plenty of contrast. Even in poor light conditions, the colors are
intense and the text is crisp.
3D map displays- The driver can choose between the conventional
two-dimensional view and the new 3D images. These
modes feature a birds-eye perspective of the map area, with plenty of
carefully presented detail including real-time traffic
information, and while in 3D orientation, the various topographies are
shown throughout the entire US. Another new
feature is that the outlines of buildings in many major cities are
displayed to help with orientation while
navigating. Additionally, the most important buildings in large
cities appear in near-authentic-detail, as well as several
branded point-of-interest icons.
Vocal Input- If the driver uses voice input to load a destination into
the navigation system; this can now be done without
spelling out the individual letters. The new MMI understands complete
words in a number of languages.
The same applies to the new high-performance telephone directory, which
can store up to 2,000 entries each with five
numbers for each user. The telephone is even more convenient to use
with the new MMI. Additionally a speech-to-text
engine is used so you no longer have to create voice tags for every
name in your directory. A digital voice processor
ensures the best hands-free quality; while voice outputs are through
the car's sound system.
Music and Entertainment: the DVD drive- The new MMI has an integral
drive for video DVDs; the new joystick function
on the control knob is especially practical for this, as it enables you
to quickly navigate title menus and screen selections.
When played back with the optional sound systems, DVD soundtracks can
be heard in Dolby Digital 5.1 multi-channel
sound and other frequently used formats. For safety reasons, the
picture is only displayed when the car is standing still.
The system also plays music from CDs and SD cards, including those
coded MP3, AAC and WMA.
Additional technical modules have made the MMI even more attractive.
The optional Audi Music Interface makes a perfect
connection with an mp3 player, for instance the customer's iPod. The
complete menu structures and contents appear on
the MMI display, and control is at the MMI terminal or the
multifunctional steering wheel.
The Sirius Radio display has also been updated on the new MMI. Without
interrupting music, or changing stations, users
are now able to preview the artist and track title on other Sirius
MMI Tech- One of its key components is the hard disk; 10 GB of its 40
GB capacity can be used as a jukebox, to store up
to 2,000 tracks, all sorted for easy access. The hard disk also
contains navigation data and an electronic logbook for the
Two processors, an 800 MHz chip and a 500 MHz digital signal processor,
allow all applications – navigation, voice input,
telephone and audio functions – to operate simultaneously. Using the 3D
graphics processor from Californian 3D chip
manufacturer NVIDIA™ gives the MMI access to the third dimension. Audi
has used this chip's outstanding performance
with graphics for the first time to provide a genuine 3D map display –
a 'digital topographical model'. With this processor,
the screen display sets new standards with its attractive display
layout, high resolution, and presentation quality, smooth
animation and cross fading.